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January 18, 2020

Corporate Shortcuts

The name “Nabisco” condenses the company’s earlier name of “National Biscuit Company.”


“Exxon” is derived from the earlier brand name “Esso,” the phonetic for “S.O.” for founding company Standard Oil.


“Geico” is an acronym for “Government Employees Insurance Company,” since the company initially just targeted military and federal employees as customers.